Hospitality industry is a dynamic competitive market. The sales is based on simple rule - its better when your product/ service/ place looks good on social media platform. Tasty looking food photographs are more likely to stop your scrolling and pay attention for a bit longer. To achieve unforgettable food picture or food video you need to engage someone who will paint this picture like a piece of art. This person will be experienced food stylist.
I simply listed at least 6 reasons why you should hire a food stylist for your next food photoshoot.
It is unreasonable to expect event and wedding in depth knowledge from wedding photographer. Similar I can think of food photographers, who are great with technical skills, but very little knowledge about food & produce. That's why food stylist is like make up artist in fashion photoshoot, an element you cannot forget. I'm sure an professional fashion photographer will never decide to take fashion shoots without support of professional MUA.
The role of a food stylist is not limited to assist a photographer during the photoshoot. The job starts days before I walk in to the studio. As a food stylist I do a mood board, a props sourcing, even grocery shopping for photoshoot is on my list. Everything what is necessary to create a client's idea. When I work with photographers or creative agencies I focus on sourcing props, decorations, backdrops, place and interior for shoots.
Not every photographer (even who has many years experience in food photography) has that understanding of food composition in details. Well composed picture stay with us for longer, stands out from the social media noise.
If you are looking for someone who can cook for photoshoot and decorate the dish in beautiful way on the plate - food stylist is that person.
Food stylist can help you to choose the best props, decoration, backgrounds and even best interior angle that align with main photoshoot idea. It helps to achieve a coherent looking. This is important especially (but not limited) for advertisements, editorials, cookbooks, marketing campaigns.
When you decide to book a professional studio, with professional photographer for your food products, engaging a food stylist will be your savvy decision as often there is no room for reshooting. Food stylist can give you kind of comfort that your food photoshoot will be successful.
The above is why you should hire a food stylist for your next photoshoot.
If you would like to see my food stylist services or ask a question, I'm more than happy to chat. Contact with me >>